Cortrace Strategy Group
About Us
Cortrace is a consultancy dedicated to helping tourism and hospitality businesses strengthen their position, elevate guest experiences, and uncover new revenue opportunities. Our work is grounded in a clear understanding of how this industry operates, both on the front lines and at the strategic level.
Every engagement is tailored to the unique market, brand, and goals of the client, ensuring strategies are designed to deliver targeted results.
Leadership Team
Founder & Principal Growth Architect
KW blends hospitality business ownership with senior leadership experience at a Fortune 5 company, specializing in revenue growth and guest loyalty for tourism and hospitality businesses. Kristen’s unique mix of hospitality expertise and leading enterprise strategy makes her a trusted partner for businesses ready to grow smarter and scale faster.
Strategic Partnerships Principal
BJ combines over a decade of experience in vendor and client relationship management with hands-on support for businesses across various industries. At Cortrace, he focuses on building partnerships that strengthen industry connections and create more ways for tourism and hospitality businesses to grow. Brent’s approach to partnerships ensures every collaboration is built to deliver value.